If you’re into makeup, chances are you have heard about Il Makiage and their foundation match quiz. This fast, straightforward test promises to find your ideal shade match in seconds!
Also, they provide an exceptional return policy; you can purchase a bottle for just $5 and return it if it doesn’t suit you, then the company will donate it to charity!
What is Il Makiage?
Il Makiage, or at least their catchy social media ads, are well known among tech-led beauty enthusiasts. This direct-to-consumer makeup company stands out by offering foundations that are customized specifically for you using an online quiz – no photos needed nor lengthy consultations with in-house makeup artists are necessary, it takes less than five minutes and even considers your finish preferences and skin type preferences! Melinda recently had the chance to try Il Makiage foundation and concealer, and both products proved very impressive!
Il Makiage is owned by Oddity, which also houses Spoiled Child and Vanity Planet skin and hair care brands. According to CNBC, Il Makiage has made money and grown in an otherwise challenging landscape for purely digital retailers – part of its success is due to their foundation-matching algorithm, PowerMatch, which took over a year of development using machine learning technology in order to find users their ideal shade match.
Additionally, this brand offers an efficient foundation-matching process and offers an impressive variety of face, eye, and lip products. Of particular note is their emphasis on inclusivity by providing options suitable for all skin tones and undertones.
Brand is able to accomplish this by offering various finishes and formulations, such as both matte and glowy formulations. Furthermore, their base products contain hyaluronic acid for extra hydration and soft-focus effect.
Il Makiage stands out by offering an exceptional return policy. They provide full-sized foundation samples that you can test out at home for 14 days; if it does not meet your standards, simply download and return a free shipping label and return the product directly. In turn, Il Makiage donates it all back to Project Beauty (an organization providing underprivileged women access to professional makeup services).
How does Il Makiage work?
Your Instagram feed likely already features tech-led makeup brand Il Makiage; otherwise, prepare yourself to see many sponsored 10-second Stories showing people dramatically changing their skin with its miracle foundation. Since 2016, Il Makiage’s direct-to-consumer brand has made finding your ideal foundation online possible through their PowerMatch algorithm; which asks several questions from general skin type (dry, oily or normal) through specifics like application technique and the presence or absence of freckles and dark spots on the face to more intricate matters like how often and whether the skin tone has uneven patches – before matching you up with one of Woke Up Like This foundations which features ultralight coverage to even out skin tone in one pass if your match doesn’t suit one shade from its Woke Up Like This range; their PowerMatch algorithm then provides the ideal shade matching service which helps find your ideal shade in real time.
Melinda had the chance to test both foundation and concealer from Hip, both of which proved popular on her sensitive skin. The concealer is richly creamy, easily covering any blemish or dark spot; and foundation provides light coverage that looks natural.
These foundations contain hyaluronic acid, a moisture-binding ingredient that works to plumps and moisturize skin while diminishing fine lines and wrinkles, along with vitamin E for anti-age benefits. Furthermore, retinoids – a derivative of vitamin A that improves pores while diminishing dark spots – is another great addition for anyone struggling with acne or other blemishes.
Il Makiage makes their products accessible by allowing customers to test them out for 14 days free trial period, and providing both ways shipping. If for any reason you’re dissatisfied, download a return label and send it back. They’ll even donate your unused product directly to Project Beauty Share!
What are the ingredients in Il Makiage?
IL Makiage is a natural makeup brand, meaning they use only natural ingredients and avoid harmful chemicals in their formulations. PETA certified cruelty free products are never tested on animals either! IL Makiage also boasts an expansive foundation selection to match every skin tone; their customer service representatives are on standby 24/7 to answer questions or assist in selecting the ideal product.
IL Makiage products are cruelty-free, vegan and eco-friendly. All their products are free from parabens, sulfates, phthalates, GMOs and synthetic fragrances; natural ingredients like Vitamin E and Hyaluronic acid help ensure healthy and youthful looking skin.
San Francisco-based Ilana Harkavi founded her brand out of her personal experience dealing with aging skin. At its initial launch, products were only sold at her salon; since then they have expanded nationwide and been purchased by L Catterton, a private equity firm.
Il Makiage is part of the Beauty Without Bunnies scheme, meaning they do not test any products or ingredients on animals. Furthermore, Il Makiage is also vegan-friendly, and many of their products can help those with sensitive skin. Unfortunately some items contain animal ingredients like talc and ptas. If this concerns you further contact Il Makiage directly and inquire if there are vegan alternatives.
IL Makiage offers an unparalleled trial period that gives customers an opportunity to try the products before committing to purchase them. They will ship you three samples for $5 and any returns may be donated to Project Beauty Share – an organization providing cosmetics to women in need.
The Woke Up Like This Foundation from IL Makiage contains silicone-based ingredients such as Cyclopentasiloxane and Dimethicone that ensure it remains on your face all day long. In addition, Alcohol Denat works as a solvent, penetration enhancer and antimicrobial solution. However, alcohol denat may irritate sensitive skin so it’s essential that before applying foundation, always read through and follow any directions on its label carefully.
How do Il Makiage foundations work?
With Hip teammate Melinda’s experience using this algorithm, Hip has an exceptional 90 second quiz for finding her ideal foundation shade in under 90 seconds! Their return policy also means no money should go wastefully wasted on products that do not suit.
Alongside foundation, this brand offers concealer and primer products as well as their Power Boost serum to quickly give you younger-looking and healthier-looking skin in just months! We have used their concealer ourselves, and can vouch that it does an exceptional job of hiding dark spots, redness, or other blemishes. Additionally, there’s even an Eye Brightening Serum made of Vitamin E-rich ingredients for younger looking eyelids!
The brand offers foundation in light, medium and tan shades suitable for women of all skin tones. Perfect for everyday wear and can even be used over setting powder or tinted moisturizer to maintain flawless complexion throughout the day!
This formula is lightweight yet still provides coverage of imperfections such as blemishes. Apply it with either fingers or a beauty sponge and blend easily; plus it won’t clog pores! Don’t be intimidated by its heavy or cakey formula either – this foundation stays put all day.
We’ve noticed that this brand uses some questionable ingredients, though none are overtly toxic. Some products from their line contain alcohol denat, a skin-irritant. If you have sensitive or damaged skin, perhaps opting for another product would be more suitable from the range.
The brand’s website is user-friendly, featuring helpful FAQs and videos; as well as a trending looks section that highlights the latest makeup looks. In addition to foundation, primers, brushes, and other makeup can also be purchased from them; there’s even an auto-replenishment program where subscribers can subscribe and save 20% when restocking – you can select whether a bottle comes every two, three, or four months. Plus there are numerous skincare products such as masks and moisturizers too!