Ryan Kaji has become an online sensation since starting his channel at just three years old in 2015. Both his mother Loann and father Shion assist with managing it for him.
Ryan owns several YouTube channels, such as Ryan’s World, Ryan’s Family Review, EK Doodles and The Studio Space. His channel earnings come from AdSense revenue sharing as well as custom merchandise sales and his proprietary toy line.
How Ryan’s Toy Review Got Started
Parents often struggle with how much screen time their children should spend watching videos online. Ryan Kaji, 10-year-old star of YouTube empire Ryan’s World in Florida is no different; running his multi-million dollar company features toy reviews, vlogs, celebrity interviews, and much more on a daily basis has become part of his routine and earned over 25 million subscribers and earned him millions in earnings!
Shion, Ryan’s mother, noticed the rising popularity of toy review YouTube channels and decided her son was an ideal candidate to become part of them. She quit teaching high school chemistry to focus on building her family’s media business venture instead.
The YouTube channel originally began as a simple toy review platform, but has quickly evolved into a comprehensive children’s entertainment brand. Today it boasts over 30 million views and thousands of subscribers; featuring videos featuring toys such as Disney Cars, Monster Truck Toys and Minions.
These videos, shot at their family’s home and featuring Ryan as he unboxes and plays with toys given him by toy companies in sponsorship deals, have quickly become one of the most watched toy review channels worldwide and in America; making him worth around $25 Million per year to his family.
Truth in Advertising recently filed a formal complaint against Ryan ToysReview for deceptive marketing tactics, specifically citing one June 2019 video where Ryan created a makeshift Hardee’s drive-thru window and delivered a sponsored “Star Pals” meal to his father as evidence of such tactics.
To counter criticism, the Kajis hired a lawyer to guide them through the legal process and created virtual alter-egos such as Red Titan and Gus the Gummy Gator for virtual series content creation.
Does Ryan’s Toy Review Make Money?
Ryan’s Toy Review, also known as Ryan’s World on YouTube, is a channel specializing in toy reviews for children. These videos have proven immensely popular with children worldwide and made Ryan one of the most prominent influencers on the platform. Furthermore, its advertising revenue and merchandise sales helped turn him into a multimillionaire overnight!
Ryan began his channel when he was only three. Inspired by other children appearing on toy review videos and wondering why they didn’t have their own channel, his mother saw an opportunity and quit teaching high school chemistry to dedicate herself fully to creating this new channel.
Ryan began uploading videos featuring him playing with and unboxing toys provided through sponsorship agreements, quickly becoming popular with both children and adults alike. Soon enough, the channel started generating significant revenue that could be put toward things such as private education or vacation expenses for his parents.
As Ryan’s popularity increased, his parents expanded into other areas of content creation. They established PocketWatch – which handles all marketing and merchandising for his channel – which allows them to create an impressive portfolio of material, including an app, toys and even a 20-episode series on Nickelodeon.
Ryan’s World earned over $22 million in 2019 alone. YouTube provided most of their earnings, with ads sales and merchandise sales accounting for almost half of their earnings; partnerships and licensing deals such as a 20 episode Nick Jr series as well as four major gaming platforms offering their content provided the remainder.
Although it may seem unexpected that a child could lead such a successful enterprise, YouTube has revolutionized how we access entertainment and information. Children today understand YouTube videos the same way millennials once did VCRs; consequently children have become the driving force behind much of the web’s most beloved content.
Why Was Ryan’s Toy Review Shut Down?
Ryan’s Toy Review, an immensely popular YouTube channel in which an energetic 7-year-old unboxes and plays with toys while embarking on adventures, has amassed over 21 million subscribers and billions of views, earning Shion and Loann Kaji millions in revenue from this venture.
Sunlight Entertainment, their production company that creates videos, boasts more than 30 employees. In addition to advertising revenue, their family also makes money from sponsorships and merchandise sales.
Sunlight provides content for clients of all kinds, such as YouTube stars, at-home science experiments, and family vlogs. Their client roster ranges from Coca-Cola and Carl’s Jr. brands to Colgate toothpaste and over 150 content creators from multiple platforms.
Although Sunlight does not disclose exactly how much revenue it generates, Ryan’s Toy Review remains its most profitable venture, making over $22 Million last year alone and expected to grow even more over time.
In 2015, when Ryan was only three, his parents started their YouTube channel and quickly went viral. By 2016, they had generated millions of dollars through advertising revenue alone!
Ryan’s Toy Review is part of a growing trend in online child entrepreneurship. Influencers under the age of 10 have become celebrities with unprecedented reach – creating both lucrative and controversial industries within it, raising questions about children’s media use as well as ethics surrounding online celebrity.
YouTube, the platform where Ryan’s videos appear, has come under heavy criticism for failing to protect its youngest viewers. Recently, the site settled a record $170 million fine for violating federal privacy laws; as part of that settlement it required it to implement a system which flags videos for children and prevents advertisers from showing up there; some believe this goes too far and advocate groups have called on YouTube to increase protections for young viewers.
What’s the Future of Ryan’s Toy Review?
Ryan’s World is a family-focused entertainment channel on YouTube that specializes in toy reviews and at-home science experiments, featuring Ryan Kaji along with his parents, twin sisters, mother, and his own two siblings. Content produced by this channel aims to engage children while usually publishing new videos daily; over time this YouTube channel has amassed an enormous following that makes them considered kidfluencers.
Estimates suggest that Ryan’s Toy Review earns millions annually, placing it among the top ten highest-earning YouTube channels. Sunlight Entertainment employs 30 people to produce the videos and oversee Ryan’s brand while working with freelance videographers and animators to generate new content for Ryan’s channel.
At first, Ryan’s channel wasn’t particularly well-received in 2015 when it first started up; but within months the subscriber count started increasing quickly and Loann and Shion, his parents, decided to quit their day jobs in order to focus solely on building his channel full time.
Ryan continues to generate significant monthly revenue, while his popularity is on the rise. It is expected that his channel will add new content and attract a broader audience in coming months.
With these factors in place, it is likely that Ryan’s Toy Review will remain a top-10 YouTube channel over time – an impressive achievement that bodes well both for viewers who appreciate its content as well as businesses looking to advertise on this platform.
Ryan’s Toy Review will be fascinating to witness over time. While it could change to focus on more educational material instead of toy unboxing videos, its current level of popularity suggests it will likely stay as is.