Ryan’s World (formerly Ryan Toy Review) is a YouTube channel featuring an authentic-appearing boy unboxing and reviewing toys for viewers of all ages, drawing both children and adults in with its family-shot videos. Ryan has amassed an enormous following both online and off.
This channel’s videos offer an intriguing mix of personal family vlog, unboxing video and innocent childhood antics.
Ryan Kaji
Ryan Kaji is a nine-year-old YouTube sensation with over 30 million subscribers who has amassed an estimated net worth of around $100 Million through his videos featuring toys, games and adventures. Ryan currently resides with Shion and Loann Kaji in Honolulu with whom they helped him build his empire of YouTube fame.
Ryan’s YouTube videos have proven popular with both children and adults, garnering over 4 billion views overall. One such popular video, called the “Huge Eggs Surprise Toy Challenge,” saw Ryan running around a bouncy castle collecting eggs with toys inside them before running into them with an egg smasher. It garnered over 2 billion views – becoming YouTube’s 60th most-watched video ever!
Ryan quickly gained popularity thanks to his engaging videos and personable charm; YouTube’s algorithm at that time also favored videos with longer viewing sessions – something ideal for Ryan’s genre of content creation.
Initialy, the Kaji family started Ryan’s Toy Review channel as a means of keeping up with Ryan’s adventures and sharing them with their friends and family. But soon they recognized something was special about it; soon thereafter Ryan’s Toy Review started to gain popularity; over time both Loann (a high school chemistry teacher) and Shion (a structural engineer) left their jobs to dedicate themselves fully to creating and hosting this YouTube channel.
Ryan’s Toy Review proved so successful that it spawned several other channels focusing on various aspects of Ryan’s life – DIY science experiments, animated co-stars and doodles among them. Of these channels, the most well known is Ryan’s World which has become a global entertainment brand for family audiences worldwide.
Ryan has now uploaded over 100 YouTube videos. His most-viewed clips feature unboxings that capture his excitement as he opens and plays with various toys, while more creative forms of content have recently been explored, such as challenges and competitions. Ryan has even expanded into merchandise sales available from stores like Walmart and Target!
Parents Shion and Loann Kaji
At three and a half, Ryan Kaji noticed kids on YouTube unboxing toys. Curious, he asked his mom Loann Guan (whose family later changed her surname to Kaji in order to maintain some anonymity as their family became famous) if he could create videos himself on this platform, too. Guan, an elementary science teacher who watched YouTube videos while attending college herself, agreed and allowed Ryan to try. Initially they worried it might be costly; but soon their videos quickly gained traction. Now with over 30 million YouTube subscribers worldwide as well as app, television series episodes, toy ranges, merchandise…
Ryan’s mesmerizing reactions to toys and games are popular with viewers, who often mimic his actions themselves. So powerful is Ryan’s influence that toy manufacturers pay him millions in endorsement fees to promote their products; yet Truth in Advertising has taken issue with his channel for not clearly distinguishing between sponsored content and organic posts.
Even with their financial success, the Kajis remain true to their values by striving to balance Ryan’s work life with that of being a regular child. His father Shion works in structural engineering while his mother Loann teaches high school chemistry – they reside in Cypress Texas with Emma and Kate (twin daughters who frequently appear in his videos) living nearby.
Ryan is one of the many sons of celebrity parents whose parents are completely supportive of his work as a musician and video creator, even if that requires long hours away from Cypress, Texas. Additionally, they help him maintain a healthy lifestyle by restricting his diet and encouraging regular physical activity. Even with their hectic schedules, his family maintains close bonds. They enjoy activities from swimming to dancing to board gaming to traveling abroad in Dubai or Hong Kong together and boast a huge following on social media due to their friendly, positive and supportive nature towards others.
Toys and Games
Ryan’s World (originally Ryan Toys Review) is an immensely popular YouTube channel for children that features an energetic young boy unboxing toys. With over 21 million subscribers and billions of views per video view, its videos offer both childhood antics and product reviews that kids find entertaining – elements also seen on Ryan’s World TV series.
Loann decided to quit her job teaching high school chemistry to dedicate herself full-time to the channel and its success, moving with her family from Texas into remote rural locations for toy store visits, making appearances on television, etc.
Ryan’s World is one of several YouTube channels dedicated to toys that has distinguished itself in this space. Focusing on positive aspects of play and engaging directly with his audience like they were actual friends, Ryan has amassed an enormous following among children – and helped drive toy sales higher thanks to this platform.
Ryan typically opens several boxes filled with toys and provides brief descriptions for each. He then demonstrates their use and occasionally plays with them himself – often opening as many as 100 toys at once! This method has propelled Ryan’s channel into becoming one of the biggest influencers within the toy industry and has had an enormous effect on how companies market their products.
Many of the toys featured on Ryan’s channel can be found in stores, while some even made appearances in films and TV series. As Ryan’s World has gained in popularity, its success has inspired numerous spinoffs including an app and line of children’s toys.
Bonkers Toys’ mystery wheel lets children play like Ryan by spinning it to select games, challenges or activities based on where the arrow lands. The large spinner is featured prominently in many of his videos and encourages teamwork and cooperation between participants. Available for iOS and Android devices.
Merchandise
Ryan’s Toy Review is an immensely popular YouTube channel for toddlers and preschoolers, featuring toys, childhood antics, challenges, and the 8-year-old himself, Ryan. Shion and Loann left their jobs as structural engineers to assist him with growing his business, which now includes 20 episodes of television broadcast on PBS, toys sold at major retailers, mobile apps, an online game app and merchandise featuring animated versions of Ryan, his parents, their twin daughters as well as animated character based upon them all!
Find high-quality t-shirts, stickers, wall art and more printed on ethically produced products at Ryans Toy Review t-shirt store. Your purchase helps fund an artist’s livelihood. Shop now. Ryan’s Toy Review T-Shirts.
Unbox and play with Ryan as you unwrap surprise toys with this exciting toy from Rainemailers | Toys. Preschoolers will delight in mashing, digging and chiseling at this fun toy to reveal hidden surprises!