Ryan’s World (formerly Ryan Toys Review) is an immensely popular YouTube channel run by an adorable kid named Ryan, which typically features him playing with toys he receives as gifts or unboxing them from their packaging.
One video in particular, known as the “Huge Eggs Surprise Toy Challenge,” went viral and is now one of the most-watched YouTube videos ever.
About Ryan’s Toy Review
Ryan’s World (formerly Ryan’s Toy Review) is one of the largest channels on YouTube. The channel features an energetic seven-year-old unboxing toys and engaging in kid-friendly adventures – earning billions of views monthly – becoming a lucrative career path for him and his parents, as well as inspiring the launch of toys, apps, and TV shows from Ryan.
Ryan was not alone when he launched his YouTube toy review channel, yet his videos stood out from competitors due to being shot from within his own home and felt more authentic due to its setting. Ryan also took advantage of YouTube’s algorithm which favors long watch times which was especially beneficial as most viewers on Ryan’s World are children who tend to remain engaged for longer than other viewers.
Ryan not only has one popular YouTube channel but has several more specialized ones like Combo Panda and Gus the Gummy Gator that cater to a certain subject matter, including Vlogs, Gaming channels, Vlogs and even an television show airing on Nickelodeon!
Ryan, at just 21 years old, possesses much wisdom about his toy collection. His videos provide a fun and informative way to learn about new products while making comparisons easier for consumers. Ryan’s focus is quality, price and safety when reviewing each brand of toys he presents in his videos, plus how these toys can be used and their advantages over competing ones.
He also offers parents tips and tricks on how to maximize the use of their children’s toys, which have millions of subscribers on YouTube. Ryan has amassed fans from all around the globe. His videos remain highly entertaining for audiences across his global fan base.
Ryan plans to establish a toy factory so he can produce high-quality toys for his followers around the world. He has worked tirelessly towards this dream and will keep pushing himself to make it come true in future endeavors.
Ryan’s Net Worth
Ryan has amassed an estimated net worth of approximately $100 Million. Most of his fortune has come from YouTube videos as well as merchandise sales and other business ventures; making him one of the youngest influencers ever to achieve such wealth at such a young age. With millions of fans across social media channels such as YouTube alone, his channel boasts one of the highest viewer counts globally.
His parents created Ryan Toys Review YouTube channel in 2015 after realizing toy reviews were becoming extremely popular on YouTube. Encouraged their son Ryan to participate and quickly realized his talent for content creation. At first they only reviewed toys; later on however they added videos such as doodles and at-home science experiments – with companies even sending him products through sponsorship deals!
Now, Ryan has become a full-time YouTube personality thanks to the support from his mother, father and twin sisters who all work on his channel together. Ryan’s channel has seen incredible success attracting over 32 million subscribers with 48 billion total views accumulated so far; known for his adorable antics and amazing video making abilities.
Ryan is one of the youngest child YouTubers to generate six-figure income through the platform and has appeared on various television shows and products sold at Walmart. His net worth continues to grow, having expanded beyond YouTube.
Sunlight Entertainment, run by Sunlight Group’s Kaji family, manages all aspects of their content creation and distribution. Employing 28 staff, most of their income is generated via YouTube with advertisements and merchandise sales contributing additional sources of income.
Ryan is also an incredible philanthropist, having given many charitable donations throughout his life. His generosity has allowed him to help many children in need at orphanages across both continents as well as hospitals in Britain and families affected by natural disasters. Ryan’s kind-hearted nature earned him recognition as “one of the most generous children on the planet”, inspiring many – particularly young ones – along his journey.
Ryan’s Social Media
Ryan has successfully built an empire worth millions despite being so young. With over 20 million YouTube subscribers who watch him review toys, and $22 Million earned in 2018 alone from YouTube alone!
Hardee’s, Colgate and Chuck E. Cheese have all collaborated with him, as has consumer advocacy group TINA who have reported his unboxing videos of new toys as unboxing videos on YouTube. Furthermore, there’s an app, game and Nickelodeon show named after him which have become extremely popular as well as reports made against him to the Federal Trade Commission for online marketing violations.
Ryan doesn’t rely on an agent or manager, instead having his mother manage all his business affairs. She began the channel when he was three and a half and it soon became profitable – including all videos featuring Emma, Kate, Ryan himself as well as their twin sisters Emma and Kate appearing. In 2017, his parents made an agreement with PocketWatch children’s media company for branding and merchandise needs as well as creating Tag with Ryan app along with Bonkers Toys line of toys to complement Ryan’s channel.
Ryan’s World videos once solely focused on toys; now his content has expanded to include DIY science experiments and puzzles. One of his most watched videos – “Huge Eggs Surprise Toys Challenge with Inflatable Water Slide” has garnered over two billion views!
Though YouTube star TINA is popular, she has raised concerns that his videos may mislead preschoolers into thinking his channel is impartial. Truth in Advertising reports that his disclosures often fail to fully or properly disclose sponsored content; furthermore, several products he reviews may not be suitable for children aged five and under which may violate Federal Trade Commission rules.
Ryan remains undaunted by controversy and continues to expand his business and create new videos. A show is currently in the works and there is even talk of creating his own video games – his future seems bright indeed!
Ryan’s Career
Ryan was only three when his family created Ryan’s Toy Review on YouTube to feature toy unboxings, reviews, and demos – it quickly amassed millions of viewers!
As YouTube subscriber numbers continued to climb, his parents hired people to assist them in managing it and also launched a production company in order to handle business-side matters of his channel. Since then, they have amassed over 30 million subscribers and 48 billion views online!
Ryan’s earnings have significantly augmented their family income; they now make over $22 million annually and produce more content, enabling them to expand into television broadcasting and merchandise sales.
Ryan has become one of the highest-paid influencers on YouTube since 2023, although his fame isn’t without controversy. TINA (Tennessee Institute of Advertising) filed an official complaint with the Federal Trade Commission over online marketing violations related to Ryan’s endorsements for Hardee’s and Colgate products as well as failing to inform viewers about this content properly.
Truth in Advertising’s (TINA’s) complaint against Ryan stems from his target audience – children under 5, whom TINA considers “particularly vulnerable,” who cannot yet distinguish ads and content, according to its research. Additionally, Truth in Advertising contends that many videos on Ryan’s Toy Review don’t clearly indicate whether they are sponsored; ads may instead be embedded into video’s content itself or hidden behind a voiceover or flash on screen which many in Ryan’s audience cannot detect.
The TINA complaint against Ryan is an important reminder of the significance of adhering to state and federal laws that regulate children’s online activities. While most kidfluencers understand how important compliance with laws pertaining to kids online activities is; other may not fully appreciate what its implications entails. As this industry expands further, marketers need to educate themselves on best practices as a means of safeguarding young consumers they target – learning about FTC regulations may help with this goal.