Ryan Kaji, 8, is one of the highest-paid YouTube personalities worldwide, making millions through videos featuring him reviewing toys and products under a brand’s umbrella.
Shion and Loann created his channel when he was only three, and has grown rapidly into a billion-view empire and lucrative business venture.
How did Ryan’s toy review get started?
Ryan likes playing with toys like most children his age. After seeing him watching other YouTube kids’ channels, his parents decided to create his own channel: Ryan’s Toy Review and upload videos featuring Ryan playing with toys. Within weeks, the channel became hugely popular and is now one of the world’s most-viewed and earns millions each year!
Ryan’s parents frequently post videos to his channel that show him playing with toys at home, with detailed descriptions and tips for parents on how to play with each one. These videos have proven very popular both among parents and children alike – some even purchasing the exact same toys that Ryan owns for their own children!
Critics have accused the Guan family of exploiting Ryan’s vulnerabilities for financial gain and making content for their channel by forcing him to create videos for it. While viewers enjoy watching these entertaining videos, critics believe that Ryan may be forced into creating it himself by force.
Ryan has become a YouTube superstar thanks to his parents, who expanded their brand by including other channels devoted to different topics – science experiments, playing games and going on adventures among them – on various YouTube channels they own. These now boast over 1 Million Subscribers and billions of views!
One of the unique aspects of Ryan’s toy review channel is its massive audience of children around the globe. These viewers engage with him and other viewers by posting comments under each video and often interact with Ryan himself – helping create an environment of community and connection among his fanbase.
Ryan’s Toy Review Channel videos offer parents an excellent way to learn more about the latest toys. Parents can read reviews and compare prices before making their purchase decision, and use these videos as an educational resource to determine whether a toy is right for their child and provide ways of encouraging more physical play within everyday lives.
What makes Ryan’s toy review unique?
Ryan’s toy review is an immensely popular YouTube channel featuring nine-year-old Ryan, played with toys by himself. With millions of subscribers and billions of views per video, it has inspired other kid-based channels focusing on unboxing, crafts or even pranks!
Ryan can often be seen playing with various toys ranging from monster truck toys and Lego sets, to new items sent as gifts from family and fans. Ryan’s parents play games and interact with him during these videos; additionally they run another YouTube account called Ryan’s Family Review which offers more intimate vlog-style content of their family life, including their younger twin sisters.
Ryan’s toy reviews on YouTube are an unparalleled phenomenon, drawing millions of views each day and earning him thousands in earnings daily – not to mention giving rise to his own line of toys!
Ryan’s Toy Review offers reviews not just of toys but also food videos and activities for both children and their parents to enjoy. As a popular destination for both, it has grown immensely popular over time – estimated earnings of Ryan’s Toy Review is over $25 Million per year from advertisements alone!
Ryan’s Toy Review is an extremely popular kid-based YouTube channel. However, recently it became embroiled in an ongoing feud with fellow YouTuber PewDiePie who is known to make controversial comments; Ryan’s Toy Review responded with an anti-PewDiePie video in response to this insulting behavior by labelling PewDiePie as “loser.”
Ryan’s toy review remains one of the most watched kid-related channels on YouTube despite recent controversy, boasting more than 45 billion views and 34 million subscribers as of 2023. Content has evolved over time from simple reviews to science experiments and educational videos; additionally, Ryan’s World (owned by Kaji family) regularly releases new videos with over 2 billion views in 2023.
Does Ryan’s toy review make money?
Shion and Loann Kaji created Ryan’s World on YouTube in 2015. Since its inception, Ryan’s World videos have amassed over two billion views; additionally, Instagram and Facebook followers have taken notice of its appeal. Ryan’s World offers various products including toys, vlogs and educational videos; it has generated over $200 Million in retail sales revenue!
Ryan first launched his YouTube channel in March 2015. Inspired by watching many popular influencers’ videos and being fascinated by how they monetized their content, his mother (a former chemistry teacher) encouraged him to start one himself. Although it took awhile for it to gain any traction initially, in July 2015 one video went viral featuring Ryan opening and reviewing an enormous box of toys – garnering 935 million views in just one day alone! From then onward, Ryan’s channel saw rapid expansion.
Ryan’s Toy Reviews stands out among YouTube toy review channels by catering specifically to kids ages eight to twelve, who tend to watch entire videos rather than clicking away after just a few minutes of viewing. This has enabled Ryan’s channel to become one of the largest on YouTube.
Ryan’s channel is also an extremely effective means of driving toy sales, with toys receiving 10-20 million views leading to significant spikes in retail store sales – this explains why some toy manufacturers pay YouTube stars like Ryan to promote their products on their channels.
Ryan’s Toy Reviews have become quite popular, but their popularity has also caused some debate. TINA, a consumer activist group, reported the channel to the Federal Trade Commission for online marketing violations; specifically citing concerns that Ryan’s videos deceive viewers into purchasing items they might otherwise shun. At present, the FTC is reviewing this case in order to assess if Ryan’s Toy Review violates advertising laws.
What happened to Ryan’s toy review?
Ryan’s World is an immensely popular YouTube channel starring an exuberant 7-year-old boy known for opening toys and going on kid-friendly adventures. Hosted by parents Shion Guan and Loann Kaji, the channel has earned billions of views and amassed over 21 million subscribers since launching. There’s even an offshoot TV show on Nick Jr called Ryan’s Mystery Playdate as well as sponsorship agreements with brands like Carls Jr – but recently it received a complaint alleging misleading viewers into watching ads instead.
Ryan launched his YouTube career at just three years old when his parents began filming him unboxing toys and reviewing them for fun. Soon thereafter, they realized his videos had gone viral, prompting them to make it their full-time venture – since then it has grown into an estimated multi-million dollar empire with 22 million subscribers and 31 billion video views! His popularity also enabled them to create an award-winning television show and several branded products including stuffed animal collection as well as an arcade racing game!
Though Ryan’s channel provides a variety of content including science instructions, personal vlogs and footage from family vacations, its signature feature is its toy reviews. His videos featuring him opening and reacting to new toys have become some of the most watched online, including one where he opens a giant egg filled with Pixar toys which has over one billion views!
As Ryan’s World has gained in popularity, its brand has expanded beyond toys to encompass food and gaming products as well. Furthermore, Ryan’s World now has its own e-commerce store where fans can purchase merchandise and exclusive content directly. Due to this increase in brand popularity, KITV4 launched a live action/animated hybrid series and Outright Games published an action adventure game themed after it.
Although Ryan’s Toy Review has proven popular with parents, some have voiced concerns over its content and advertising on the channel. Although its videos are generally educational and entertaining, there is significant product placement and advertisement. Parents should discuss these videos with their children before watching and should be mindful that there may be paid endorsements present.