Have you seen the makeup brand il makiage popping up all over Instagram and TikTok feeds, with their buzzworthy foundation that promises it feels like nothing? But is the hype worth the hassle?
Oddity created Oddity Labs with technology in mind to make purchasing makeup online simpler for consumers. Their PowerMatch quiz takes into account skin tone and shade preferences in order to match every customer with an ideal match for them.
Woke Up Like This Foundation
Il Makiage aims to make shopping makeup online a practical reality, using its PowerMatch algorithm and quiz system to guide users to their ideal shade. Beginning with basic questions such as skin type and desired coverage requirements, users are then required to select pictures which best represent their tone. The brand launched in 2020.
Our sophisticated, user-friendly system took over a year to develop and has proven invaluable with millions of matches it has found for users. Based on your quiz results, foundation shade recommendations from this brand are made based on over 700 different skin-tone combinations for an in-depth knowledge of what works and doesn’t work on skin.
The result of our collaboration is a lightweight formula designed to cover everything from dark spots and redness, fine lines and pores, as well as anti-ageing ingredients like vitamin E and hyaluronic acid (hydrating and smoothing skin for radiant radiance), in 50 shades ranging from Fair to Rich with no added sulfates, parabens or phthalates.
Our team tested the Woke Up Like This foundation and found it to live up to its claims. With its lightweight, buildable formula that was easy to apply and offered great shade matches for those with more yellow or olive undertones, its natural-looking, streak-free finish lasted all day and looked even better when set with some pressed powder.
Hip team members agreed that Hip foundation wasn’t as effective at combatting dry skin than other high-coverage options, taking more work to reach full coverage, and leaving the face looking cakey than expected. Still, we really liked its overall appearance and believe it should be given a try for anyone having difficulty finding an appropriate base with full coverage that complements their complexion perfectly.
Flawless Base Liquid Concealer
Youtubers and bloggers love this cult product for its lightweight yet buildable formula, which blends easily to cover imperfections like redness and fade dark circles effectively while being crease resistant and non-drying on skin. Unfortunately, however, it contains fragrance, so this may not be ideal if it bothers you.
It features 22 shades to meet all skin tones, boasting an ultra-natural soft matte finish with velvety smooth textures that lasts up to 24 hours without creasing or shifting.
One of the most affordable concealers available, this MAC gem is ideal for covering dark circles, scars and blemishes. With medium coverage that blends smoothly into skin for an almost-cakey-free matte finish. Plus it has great blendability with plenty of pigmentation!
Nykaa’s most beloved concealer boasts over 30,000 reviews with an average star rating of 4.3! YouTubers like Shreya Jain praise its light-weight, soft-focus texture and ability to brighten under eye darkness. Packed with skin-loving ingredients like Goji Berry and Haloxyl to lift and visibly reduce puffiness; plus Hyaluronic Acid, Vegan Collagen and Niacinamide to keep complexion clear and hydrated!
If you’re on the market for an extravagant concealer, this one should definitely make your list. Boasting full coverage with no drying effect or creasing issues and long wear time. Packed full of antioxidants and vitamin C to give your complexion a healthy glow as well as shea butter to nourish and prevent flaking of the skin, this concealer should definitely take your pick.
If you’re on a tight budget but want a high-quality concealer, this Maybelline product could be ideal. Offering medium to full coverage and being waterproof, sweatproof, smudgeproof and crease-resistant for all skin types. Easy application and soft matte finish won’t dry out your skin either; thickness may require using lighter foundation underneath for best results.
Flawless Base Powder
The pressed powder keeps unwanted shine at bay while smoothing the appearance of pores and fine lines. Senior Editor Kat uses it in lieu of primer for an extra dose of hydration (it contains hyaluronic acid which retains water), while Hip Teammate Melinda prefers it as the finishing touch to her mattifying foundation. Plus it comes with its own mirror case and lush makeup sponge – great for quick touch ups on-the-go!
Bonus: With IL MAKIAGE’s return policy, testing out different shades risk-free is now just $5! (And they’ll donate it back to Project Beauty Share!)