Have you heard of direct-to-consumer beauty brand il makiage and seen their popular Woke Up Like This foundation on social media platforms like Instagram and TikTok? Their tech-driven company makes online foundation shopping possible via Powermatch quiz which determines your ideal shade.
Formula features natural iron oxide colorants as natural colorants and hyaluronic acid, proven by studies to bind moisture to skin and reduce wrinkles, for an ultralight matte finish that looks and feels natural, according to our editor.
Woke Up Like This Flawless Base Foundation
By now you may have heard of this foundation which has earned quite the cult following among beauty editors and influencers alike. Launched directly-to-consumer brand launched in 2016, with an easy quiz designed to find your ideal shade taking into account skin tone undertones as well as desired coverage (light medium full).
Once they know your ideal shade, the brand matches it and ships it directly to you! Furthermore, they offer a no-questions-asked refund if it doesn’t quite suit – an impressive feat considering high-end makeup can often be difficult or impossible to return or exchange easily.
This lightweight foundation promises medium to full coverage with a natural matte finish that will control excess oil and shine, and has been touted to cover blemishes, uneven textures and discolorations while remaining comfortable on your skin. Plus, its lasting qualities promise all day wear hydration that won’t cake, flake or fade!
Our team conducted extensive tests with multiple skin types and conditions. While the product lived up to its claims of providing a natural matte finish and covering blemishes, it did little else for us. It left an irritating tackiness behind after drying down, exacerbating any dryness or texture on the skin while making application challenging – seeping into fine lines, wrinkles or bumps and leaving behind visible lines or bumps in its wake.
Not an ineffective product, this foundation comes highly rated. There are other foundations on the market with similar or better claims at significantly reduced costs; this option could be good if you’re having difficulty finding their foundation match in-store or at beauty counters, however we wouldn’t advise it for dry, sensitive, acne-prone or mature skin that needs long-wearing comfort and hydration formula. Instead, Fenty Beauty Pro Filt’r Hydrating Longwear Foundation would make an excellent alternative; offering long-wear without fade, shift or settle-into pores!
Woke Up Like This Flawless Base Concealer
Contrary to many foundations that only come in one shade, this one offers three undertone levels to help you find your ideal shade match. Furthermore, its formula features hyaluronic acid for better adhesion to skin and locking in moisture.
Lightweight, buildable formula has a streak-free, seamless finish and comes in an extensive variety of shades. Additionally, optically blurring powders soften fine lines and pores while light-diffusing spheres help deflect dark spots or blemishes for an even complexion – an indispensable must-have!
Finding your shade can be tricky, but the Powermatch quiz from this brand makes the search much simpler and will walk you through every option until they find one that perfectly matches. Plus, they offer a full money-back guarantee in case anything goes amiss!
Hip team member Melinda raves: “Il Makiage makes finding your foundation and concealer match easy thanks to their comprehensive shade range and personalized quiz. Additionally, their products boast exceptional quality!”
If you’re in search of a full coverage foundation, I highly suggest checking out Woke Up Like This Flawless Base Foundation. While slightly more expensive than Fenty Beauty’s Pro Filt’r Hydrating Longwear Foundation, it offers more shades as well as high levels of active ingredients to keep skin hydrated throughout the day.
As someone with sensitive skin, I really value that the formula contains hyaluronic acid. Hyaluronic acid is a sugar derivative that helps your body retain water – so its inclusion makes this foundation lightweight, hydrating, and comfortable enough for all day wear.
I appreciate that the product is cruelty-free and free from fragrance, gluten, coconut, nickel, soy, propylene glycol (one of the top allergy-causing preservatives), lanolin and formaldehyde – perfect for anyone with sensitivities! It also doesn’t contain formaldehyde which makes this an added plus in my books!
No Filter Poreless Base Smoothing Primer
It’s not hard to see why this bestselling primer is such a beloved product for so many. It effortlessly blurs pores and fine lines while keeping makeup looking fresh throughout the day, not to mention being packed with skin-hydrating hyaluronic acid for maximum hydration and soothing benefits.
This formula is lightweight and silky with a natural matte finish, featuring soothing rose, chamomile, marine extracts and antioxidant-rich vitamin E to sooth skin irritation while simultaneously nourish your complexion for soft and supple results. Vegan, cruelty-free and free from parabens/phthalates/etc – what more could one need!?
Mattifying primer is an indispensable product for those seeking the ideal foundation look, offering a velvety-soft matte finish without looking cakey or patchy. Packed with coconut water for extra hydration and non-comedogenic and oil-free, it won’t clog pores either!
Junior Editor Emma is fond of using this hydrating gel-cream, as it helps plump her skin and conceal imperfections, for a radiant complexion. For maximum benefit and longevity she suggests applying sunscreen and press powder first before using this product.
This tinted silica-based primer is an absolute essential for shine-prone complexions. Packed with niacinamide to improve skin texture and even out skin tone, while light scattering technology reduces shine and blurs imperfections for an soft-focus photoshop-esque effect without using TikTok filters! Plus it comes in 50 shades to suit all skin tones! Plus it is certified cruelty-free product.
No Filter Poreless Base Smoothing Foundation
Editorial Team Lead Kat, celebrities, beauty bloggers and others stand behind a foundation they promote – so when No Filter Poreless Base Smoothing Foundation by Revlon is touted to deliver natural-looking coverage while blurring pores, fine lines, wrinkles for a photo-ready canvas finish – that should tell you something.
This lotion is packed with skin-loving ingredients such as shea butter and jojoba oil to help hydrate the complexion throughout the day, as well as being cruelty-free. Use it alone or pair it with an excellent primer to create a flawless canvas before applying makeup.
This lightweight formula can provide you with a flawless complexion without feeling heavy or looking cakey. There are 50 shades to suit all skin types, as well as an inbuilt concealer to cover blemishes and scarring for seamless results. Wear alone for an ideal finish, or layer underneath foundation for optimal results.
An essential product for anyone who seeks a naturally radiant complexion. Packed with shea butter and jojoba oil to hydrate skin while the light formula helps conceal imperfections. In addition, there is even a built-in concealer to cover any blemishes or fine lines.
The foundation itself is lightweight and silky smooth, featuring high-performance silicones to prevent it from settling into fine lines and antioxidants and hyaluronic acid to nourished the skin and give a radiant glow. There are 50 shades to match all skin tones for an all-day natural finish that looks completely natural.
For anyone seeking an even complexion, this lightweight formula infused with shea butter and jojoba oil is essential. I found its light shade perfectly complements my skin tone – the lightweight texture hides imperfections while emphasizing their best features.
if you’re having difficulty selecting your shade, the brand’s online colour matching quiz is an invaluable resource to find your ideal product match. This interactive tool takes into account your preferred finish and skin type to select something suitable. Furthermore, foundation can be worn either dry or wet; dry application resulted in matte-like coverage while applying wet resulted in satin.