Flexible digital signage solution for retailers to support coordinated media campaigns

In-store displays represent a prime opportunity to communicate with shoppers as they are making their purchase decisions. However many solutions require expensive hardware, bandwidth-hogging network connections or even dedicated satellite dishes to deliver their content into a retail environment.

Modiv has taken a retailer-first approach to this challenge with an in-store digital signage solution that works within the limitations and security concerns of the retail environment while leveraging Web 2.0 technology to bring a compelling and dynamic experience to displays of all shapes and sizes throughout the store.

With Modiv Screen, brand marketers and retailers can extend their campaigns to a larger audience and drive awareness and usage of in-store offerings:

Leverages Modiv MediaHub to deliver ads and other content
Browser-based solution uses AJAX technology to ensure hardware and operating system independence
Supports images, audio and video
Content targeted to specific in-store locations, stores, regions and dayparts
Dynamic templates accomodate any screen layout and playlist rotation
Touchscreen support lets shoppers interact with content
May be integrated with other in-store data feeds to seamlessly provide self-service and queue management customer communication
Advanced content caching works within retailer network limitations

Modiv Screen is a simple, inexpensive solution for retailers seeking to communicate with their customers in-store and extend marketing and promotional campaigns from other channels. Leveraging the existing retailer data network and in-store WiFi networks, stores can feature screens in any location with minimal set-up and maintenance required.