We’ve gathered industry reports and white papers that help describe Shopper Marketing, in-store digital media and Modiv’s role. Enjoy!
Creating Differentiating Retail Experiences: Mobile Technology in the Hands of the Consumer Retail Systems Research (PDF Document; 200 KB)
Shopper Marketing: Capturing a Shopper’s Heart, Mind and Wallet Deloitte Consulting LLP on behalf of the GMA
Digital: The Convergence of the Digital and Retail Space The Integer Group
Delivering the Promise of Shopper Marketing: Mastering Execution for Competitive Advantage Deloitte Consulting LLP on behalf of the GMA (PDF Document; 2.1 MG)
