Hand delivering your brand to on-the-go shoppers

The mobile phone is increasingly becoming a main source of information. Motivating where consumers eat or shop, what they consume or buy and even when to purchase can be influenced via effective mobile promotions and advertisements.

According to the Food Marketing Institute, traditional paper-based coupon use has declined 40% during the last few years and is no longer enough to bring on-the-go shoppers into a store or restaurant. They lack real immediacy and force the customer into the time-consuming process of manual clipping and physically bringing them to the point of purchase.

With 240 million U.S. mobile phone subscribers and 150 million Americans using short message service (SMS), brand marketers are able to reach shoppers at any time of the day to influence their decision-making. And raising brand awareness is key to customer loyalty.

Modiv Mobile influences brand shopping decisions by delivering relevant information and promotions to on-the-go shoppers' mobile phones. Thanks to Modiv Mobile, some retailers have garnered an impressive 50% coupon redemption rate on specific promotional campaigns and personalized offers. This is a significant increase over the typical 1%-3% response rates from traditional paper-based coupons. Retailers have also experienced rapid growth in the trip frequency with mobile promotions based on opt-in membership.

How does Modiv Mobile work?

Consumers must opt in to a mobile promotions program by submitting their mobile phone number via text message, email or web site to receive highly relevant messages from the brand marketer or retailer. The messages are delivered via SMS, MMS or WAP, depending on the channel campaign objectives and customer preferences. For push campaigns, customers will receive an SMS message to confirm their submission. This double opt-in process ensures higher participation and satisfaction among users. Shoppers request or will receive relevant and timely offers and advertisements based on purchasing history, geography, events, customer traits and contextual targeting. Offers are redeemed in various ways, depending on the level of in-store integration.