Modiv Media Shortlisted for Prestigious Media Award

The Media Accelerator Program names Modiv Media As One Of The World's 11 Most Ground-Breaking Digital Businesses

Quincy, MA – May 5, 2011 – Modiv Media, the mobile shopper marketing company, has been shortlisted as one of 11 ground-breaking digital businesses for the prestigious Media Accelerator Program (MAP), an award presented at the Festival of Media Global event in Montreux, Switzerland. Companies on the shortlist for the award are emerging digital businesses which will change the media industry over the coming years and were selected by a panel of judges made up of the world's leading media figures, digital financiers, and innovation experts. The winner is announced on May 10, 2011 at the festival's gala dinner.

Modiv Media was selected in recognition of the impact its proprietary integrated mobile shopper marketing platform is having on the retail industry. Not only is Modiv's technology proven to generate incremental sales for retailers by 10% per user, but it also influences the shopper by delivering targeted and personalized offers at the point of decision and provides speedy check-out, saving the consumer time and money in-store. This offering simultaneously benefits both businesses and customers, and is a unique proposition that is endorsed by leading grocery brands. No company can match Modiv's breadth and depth of knowledge in respect to the delivery of personalized offers to shoppers via a mobile device, which is the result of over 10 years research and collaboration with leading retailers and brands.

"I am delighted that Modiv Media has been shortlisted for such an esteemed award and that our efforts to modernize the retail industry have been recognized" says John Caron, Modiv Media senior vice president of marketing. "The advanced media technology available has allowed Modiv to create a mutually beneficial relationship so customers save time and money, retailers build loyalty and boost revenue, and brands invest their marketing dollars more effectively. This dynamic is changing how retailers and brands interact with customers, and only Modiv makes it possible."

Bernhard Glock, former President of the World Federation of Advertisers and MAP judge comments: "For me, what is at stake with MAP is the future of media. I was looking for people, ideas, approaches that can change the way we do media in the future. And I was pleased to see exactly that: a diverse range of great new emerging companies that are approaching media from very different angles and that all have the potential to improve and in fact completely change the name of the game in media."

The winning company will be selected by the panel of judges and voting by the 700-strong audience at the Festival of Media Global. Each finalist has to deliver a three-minute presentation demonstrating what their company does and the opportunity it creates, while showing how it will change the way media is utilized in years to come.

About Modiv Media

Modiv Media is a mobile shopper marketing company dedicated to producing solutions that increase revenue and shopper loyalty for mass market retailers. Through its retailer-branded, media-driven mobile commerce approach, the company influences one million shopping trips per month by delivering over 10 million targeted offers per month to in-store mobile shoppers and facilitates over $1 billion in sales annually for retailers. For more information visit www.modivmedia.com or follow @Modiv on Twitter.

For further press information:

Jon Temerlies

741 487 4689 / jtemerlies@racepointgroup.com

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