Modiv and Motorola Deploy Personal Shopper Solution to
250 Stop & Shop Company Stores Under the Brand Name “Scan It!”
Scan It! delivers increased savings and significantly
improves the shopping experience
Quincy, MA – May 5, 2009 – Modiv
Media, (www.modivmedia.com)
the “moment of decision” media company, and Motorola, Inc. today
announced that the Stop & Shop Supermarket Company is now using the
Modiv Shopper personal shopping solution in 250 Stop & Shop and
Giant Food stores. Branded as “Scan It!” at Stop & Shop and Giant
supermarkets, Modiv Shopper, powered by Motorola’s MC17 mobile
computer, delivers relevant coupons and promotions based on individual
shopping histories and enables customers to scan and bag their items
while they shop.
Nearly one million shopping trips are now completed each
month using the joint solution (Scan It!) at Stop & Shop and Giant
stores, and more than 50 brands have run paid campaigns.
"One of our key goals at Stop & Shop is to increase
customer loyalty, and our ongoing partnership with Modiv Media and
Motorola has played an important role in this effort,” said Bob
Anderson, Director of Customer Relationship Management at Stop &
Shop Supermarket Company. “Scan It! allows Stop & Shop to
differentiate itself from the competition, by producing a superior
shopping experience that results in increased savings for our
customers.”
A recent study released by Miller Zell affirms Modiv
Media’s assertion that more shoppers are making purchase decisions when
they get to the store and are in the aisle. The study of 1,000 U.S.
shoppers showed that 91 percent make unplanned purchases, and 51
percent of those unplanned purchases happen in-aisle.
How Scan It! Works
As shoppers enter the supermarket, they scan their loyalty card and
pick up a Scan It!-branded Motorola MC17 mobile computer. The mobile
computer display presents exclusive special offers and promotions to
customers, based on their purchase history and current shopping
behavior. The system tracks the shopper's progress through the aisles
and presents money-saving coupons and promotions as the shopper nears
those products. Customers select their items, scan them, and bag them
in the cart. Purchases are automatically totaled, and the customer can
pay for them quickly at a self-checkout station.
“Motorola’s deep heritage in the retail industry is
demonstrated in our continued ability to provide customers with
innovative solutions that enhance the consumer experience while
increasing brand loyalty,” said Frank Riso, Senior Director of Global
Retail Solutions, Motorola Enterprise Mobility Solutions. “Our
relationship with Modiv Media enables us to provide shoppers in 250
Stop & Shop stores with real-time information to make
better-informed purchase decisions, while enabling brands to reach
customers at the moment of decision.”
“In-store marketing is a strategic weapon in retail and
Modiv Shopper is a highly effective way for brands and marketers to
reach customers at the right place and the right time,” said Paul
Schaut, Modiv Media Chairman and CEO. “Stop & Shop is leading the
way in delivering solutions that improve the shopping experience.”
About Modiv Media
Modiv Media provides the first
multi-touchpoint, in-store
media network that enables marketers and retailers to boost loyalty and
sales,
while saving money and time for consumers. Based in the Boston area,
Modiv Media makes it easy for
marketers and retailers to deliver relevant offers and promotional
messages
when consumers are at their “moment of decision.” Retailers utilizing
Modiv
Media include Stop & Shop Supermarkets, Giant Eagle, Giant Food,
Ukrop's
Super Markets and Roche Bros. Modiv’s in-store media network features
promotions from dozens of leading brands including Coca-Cola, Unilever,
ConAgra
and Proctor & Gamble.
To learn more
about Modiv Media, please visit www.modivmedia.com
About Motorola
Motorola is known around the world for
innovation in communications and is focused on advancing the way the
world connects. From broadband communications infrastructure,
enterprise mobility and public safety solutions to high-definition
video and mobile devices, Motorola is leading the next wave of
innovations that enable people, enterprises and governments to be more
connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1
billion in 2008. For more information, please visit www.motorola.com.
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Media Contacts:
Mel Webster
Aquarius Advisers
mwebster@aquariusadvisers.com
(617) 494-9800
Traci Hoch
Motorola Enterprise Mobility Solutions
Traci.hoch@motorola.com
(631) 942-7549
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