Modiv Media, Willard Bishop and Dr Pepper Snapple Group Team Up to Evaluate Power and Value of In-Store Targeted Media

Firms Join Stop & Shop Company to Measure Effectiveness of Highly Targeted Promotional Messages and Offers Delivered by Modiv Shopper and DeliVision

Quincy, MA – February 18, 2009 – 

Quincy, MA – February 17, 2009 – Modiv Media, (www.modivmedia.com) the “moment of decision” media company, today announced it has teamed with Willard Bishop, the Dr Pepper Snapple Group [NYSE: DPS] and the Stop & Shop Supermarket Company for a series of in-store marketing tests to measure the effectiveness of Modiv’s digital media delivery solutions.  

Utilizing in-store intercepts, interviews, surveys and point-of-sale analysis, Willard Bishop will determine the effectiveness of Dr Pepper Snapple Group promotional messages and offers delivered by Modiv Shopper and DeliVision. The goal of the research initiative is to reveal how brand marketers can increase sales and improve loyalty with their retail partners by using Modiv Media’s digital delivery network.  

Stop & Shop Supermarket Company features the Scan It! System in more than 150 stores. Based on the Modiv Shopper system, Scan It! enables shoppers to scan and bag their items while they shop, and delivers relevant coupons and promotions based on individual shopping histories and in-store behavior. Stop & Shop also employs Modiv DeliVision, which combines queue optimization, convenient self-service kiosk ordering and targeted promotions delivery in the deli department.

"Modiv Media's solutions represent the next generation of targeted in-store marketing," said Bill Bishop, Chairman of Willard Bishop. "The opportunity to personalize messages sent to customers in the same store based on their shopping history and in-store behavior is relevant and timely in the world of retail and a key pillar of the strategy for in-store marketing." 

"Defining the value of digital shopper marketing channels is essential as our brand expands the amount of promotional dollars spent in this emerging space," said Al Hermsen, Director of Customer Development for Dr Pepper Snapple Group. "Being able to test and effectively measure the impact of each method and message will result in unique learnings that can be applied across our entire business."

By mid-2009, Modiv estimates that its targeted, in-store digital media network will reach more than one million shoppers each month by Stop & Shop customers alone. Modiv is able to pinpoint the right coupons and messages delivered to each customer by combining past buying behavior, in-store location, and shopping behavior. With its installed base, Modiv Media is far and away the leader in next generation, in-store marketing.     

"Modiv Media’s solutions are a key component of our customer value proposition," said Bob Anderson, Director of Customer Relationship Management at Stop & Shop Supermarket Co. "Working closely with our valued brand partners allows us to deliver a superior shopping experience and enables us to glean valuable insight into what types of digitally-delivered promotions resonate with the in-store audience."

About Willard Bishop

Willard Bishop is a consulting firm working with retail and foodservice companies to solve business problems and identify opportunities to drive profitable growth. For over 30 years, we have helped clients in the United States, Canada, Europe, Asia, and Latin America implement go-to-market strategies that improve both top-line sales and bottom-line profits. We do this by going beyond research to develop strategic implications and actionable recommendations for our clients. www.willardbishop.com

About Dr Pepper Snapple Group

Dr Pepper Snapple Group, Inc. (NYSE: DPS) is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit www.drpeppersnapple.com

About Modiv Media

Modiv Media provides the first multi-touchpoint, in-store media network that enables marketers and retailers to boost loyalty and sales, while saving money and time for consumers. Based in the Boston area, Modiv Media makes it easy for marketers and retailers to deliver relevant offers and promotional messages when consumers are at their “moment of decision.” Retailers utilizing Modiv Media include Stop & Shop Supermarkets, Giant Eagle, Giant Food, Ukrop's Super Markets and Roche Bros. Modiv’s in-store media network features promotions from dozens of leading brands including Coca-Cola, Unilever, ConAgra and Proctor & Gamble.

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Media Contacts:
Mel Webster
Aquarius Advisers
mwebster@aquariusadvisers.com
(617) 494-9800