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Stop & Shop Expands Deployment of Modiv Media's
Modiv Shopper to 50 Additional Stores in the Northeast and Mid-Atlantic
“Scan It!” saves customers money and improves shopping
experience by delivering coupons to shoppers in the aisle while
speeding up the check-out process
Quincy, MA – January 8, 2009
– Modiv Media, (www.modivmedia.com) the “moment of decision” media
company, today announced that the Stop & Shop Supermarket Company
has completed the roll out of its Scan It! scan-and-bag system to 50
additional stores in the Northeast and mid-Atlantic, extending the
handheld self-service and media delivery solution to a total of 145
Stop & Shop and Giant Food stores.
Based on Modiv Media’s Modiv Shopper system, Stop &
Shop’s Scan It! enables shoppers to scan and bag their items while they
shop and delivers relevant coupons and promotions based on individual
shopping histories.
"Modiv Media's solution makes the shopping experience
better than ever by guiding Stop & Shop customers to exactly what
they need and presenting them with the best money-saving values at the
moment of decision," said Bob Anderson, Director of Customer
Relationship Management at Stop & Shop Supermarket Co. "Our
partnership with Modiv Media is helping us increase customer loyalty
and sales by extending our ongoing effort to provide the fastest,
easiest and most rewarding personal shopping experience possible."
As shoppers enter the supermarket, they scan their
loyalty card and pick up a Scan It! handheld device, which features an
intuitive, color user interface. The scanner display presents exclusive
special offers and promotions to customers, based on their purchase
history, as well as their current shopping behavior. The system also
tracks the shopper's progress through the aisles and presents
money-saving coupons and promotions from brands as the shopper is near
those products. Customers select their items, scan them, and bag them
in the cart. Purchases are automatically totaled, and the customer can
pay for them quickly at one of the store's self-checkout stations.
"Stop & Shop's commitment to Modiv Shopper is
demonstrating to major brands the value of handheld digital
technologies to deliver the best in-store shopping experience for
consumers, as well as the quick return-on-investment that Modiv Shopper
delivers," said Paul Schaut, Chairman and CEO of Modiv Media. "It's a
win-win: Stop & Shop is matching brands with the exact customers
they are looking for, is increasing sales volume while lowering costs,
and most importantly, dramatically improving customer service."
About Modiv Media
Modiv Media provides the first multi-touchpoint,
in-store media network that enables marketers and retailers to boost
loyalty and sales, while saving money and time for consumers. Based in
the Boston area, Modiv Media makes it easy for marketers and retailers
to deliver relevant offers and promotional messages when consumers are
at their “moment of decision.” Retailers utilizing Modiv Media include
Stop & Shop Supermarkets, Giant Eagle, Giant Food, Ukrop's Super
Markets and Roche Bros. Modiv’s in-store media network features
promotions from dozens of leading brands including Coca-Cola, Unilever,
ConAgra and Proctor & Gamble.
Modiv Media Inc. is privately held and based in the
Boston area. To learn more, please visit www.modivmedia.com.
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Media Contacts:
Mel Webster
Aquarius Advisers
mwebster@aquariusadvisers.com
(617) 494-9800
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