David Rochon, Upromise President, Joins Modiv Media’s
Board of Directors
Quincy, MA – December 8, 2008
– Modiv Media, the “moment of decision” media company, today announced
Upromise President David Rochon has joined its board of directors.
Rochon brings decades of retail media experience to Modiv as the
company begins aggressively rolling out its self-service
shopping/in-store digital media solutions.
Rochon’s more than 25 years in the industry spans the
Internet, in-store marketing services, retail and manufacturing. Under
Rochon’s leadership, Upromise and its partners have contributed more
than $450 million to Upromise members’ college savings accounts.
“David Rochon is a highly-respected figure in the retail
marketing and sales world and will be a tremendous asset as we step up
efforts behind our retail solutions and media delivery network,” said
Paul Schaut, Modiv Media Chairman and Chief Executive Officer. ”Demand
is growing for our products as both retailers and marketers are
realizing we can deliver unique and measurable returns on their
investment.”
Prior to joining Upromise, Rochon co-founded and was
president and CEO of SuperMarkets Online, Inc. (a subsidiary of
Catalina Marketing Corporation) the industry's leading
Business-to-Consumer e-commerce savings platform. He also was senior
vice president of sales at Catalina Information Resources, Inc.
“Having worked for years with savings and digital
marketing programs for the supermarket industry, it is clear that Modiv
Media has found the answer to a long-term problem – how to get offers
and promotional messages to the consumer in the right place at the
right time,” said Rochon. “Modiv’s solutions provide operational
benefits to the retailer while giving consumers a compelling reason to
view the media messages targeted to them -- something most other
in-store initiatives have been unable to accomplish. The potential for
Modiv and its products is almost unlimited.”
Modiv Media saves money for consumers while improving
their shopping experience. The company’s Modiv Shopper is a handheld,
self-service scan-and-bag solution that delivers relevant coupons and
promotional messages to shoppers in the aisle. Modiv Shopper gives
brands an unprecedented opportunity to communicate with consumers at
the “moment of decision” and lets retailers significantly increase
customer savings, while improving the self-service shopping experience.
More than 100 Stop & Shop and Giant supermarkets, which offer Modiv
Shopper under the Scan It name, have realized increased basket sizes
and improved customer loyalty.
In addition to Shopper, Modiv Media offers Modiv
DeliVision, a product for supermarket deli departments that combines
queue management, convenient self-service kiosk ordering and targeted
marketing. Retailers using DeliVision have seen shoppers purchasing
more deli items per trip, as well as a 5.9 percent increase in the
average number of deli trips per week.
About Modiv Media
Modiv Media provides the first multi-touchpoint,
in-store media network that enables marketers and retailers to boost
loyalty and sales, while saving money and time for consumers. Based in
the Boston area, Modiv Media makes it easy for marketers and retailers
to deliver relevant offers and promotional messages when consumers are
at their “moment of decision.” Retailers utilizing Modiv Media include
Stop & Shop Supermarkets, Giant Eagle, Giant Food, Ukrop's Super
Markets and Roche Bros. Modiv’s in-store media network features
promotions from dozens of leading brands including Coca-Cola, Unilever,
ConAgra and Proctor & Gamble.
Modiv Media Inc. is privately held and based in the
Boston area. To learn more, please visit www.modivmedia.com.
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Media Contacts:
Mel Webster
Aquarius Advisers
mwebster@aquariusadvisers.com
(617) 494-9800
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