Modiv Media Expands Digital In-Store Media Delivery and
Self-Service Shopping Solution
Teams with Microsoft to Deliver Relevant
Advertisements to Shoppers and Appoints Digital Media Veteran Paul
Schaut as CEO
BOSTON – June 16, 2008 – Modiv
Media, leading the retail industry into an era of 1:1 digital media
delivery solutions, today released the newest generation of in-store
media delivery and self-service shopping, melding advanced behavioral
and contextual media targeting capabilities to provide real-time offer
and promotional message delivery. Modiv Shopper 5.0 and Modiv MediaHub
1.0 are now using Microsoft Atlas AdManager to enable the delivery of
media to retail customers based on in-store activity, including basket
contents and in-aisle location. Concurrent with these innovative
product releases, Modiv Media also solidifies its leadership with the
appointment of digital media veteran Paul Schaut as Chairman and CEO.
Modiv Shopper delivers relevant media to shoppers
through a wireless handheld self-service scan-and-bag solution. Modiv
MediaHub is the campaign management and analytics solution powering
media delivery to multiple touch points enabled by Modiv's solutions.
By integrating Microsoft's ad-serving technologies into Modiv MediaHub,
Modiv Shopper expands its targeting opportunities to include media
based on real-time activity in-store. This augments the highly relevant
1:1 offer delivery based on shopping and redemption history, which has
propelled the Modiv Shopper solution to its early successes at Stop
& Shop supermarkets. For example, a shopper buying hot dogs can now
be delivered a message to "remember to buy the ketchup" or every
shopper walking down the carbonated beverages aisle before the big game
can be offered a savings for cola or chips. These new capabilities give
brands an unprecedented opportunity to communicate at the moment of
decision with a grocery shopper while significantly improving the
self-service shopping experience for the customer.
"Companies such as Modiv Media are engaging retail
shoppers in new and innovative ways, introducing a way for advertisers
and agencies to communicate with target audiences at the moment of
decision in highly relevant and measurable ways," said Scott Ferris,
general manager of the Advertiser and Publisher Solutions Group at
Microsoft. "Microsoft is committed to working with companies like Modiv
Media who create these new opportunities to help advertisers and
agencies quickly build their brand and product sales."
Modiv Media is positioning itself to fully capitalize on
its market traction by appointing Paul Schaut, recognized leader in the
convergence of digital marketing with traditional media solutions, as
Chairman and CEO. A seasoned technology and new media executive
recognized as an innovation thought leader and who led Engage to a
successful IPO, Paul will be responsible for defining the strategy and
leading the company through its next stage of growth.
"As the digital advertising world converges with
traditional retail approaches, it has created an opportunity for
marketers to reach specific customer segments in the aisle while also
enabling powerful, self-service benefits for the shopper and increased
loyalty and basket lift for retailers", said Paul Schaut, Chairman and
CEO of Modiv Media, Inc. "Modiv Media has proven the market need for
and its competency in delivering self-service solutions with highly
targeted media in retail. I am excited to be helping expand the
footprint, media touch points, self-service adoption rates and overall
impressions of arguably the most valuable channel to marketers today."
About Modiv Media
For brand marketers and retailers looking to influence
consumers' shopping habits and buying decisions, Modiv Media leads the
industry in orchestrating retail digital media and interactive shopping
experiences at exactly the right moment in exactly the right place.
Modiv Media removes the complexity out of combining the right offers
and promotional messages, delivery timing and self-service solutions
when consumers are at their "moment of decision" with what, where and
when to buy.
With Modiv Media's multi-touch media network, consumers
benefit by saving time and money with self-service options and instant
product information, specials and rewards, while marketers and
retailers boost loyalty and sales. Retail leaders such as Stop &
Shop Supermarkets, Giant Eagle, Giant Food, Ukrop's Super Markets and
Subway rely on Modiv Media for ROI gains.
Modiv Media Inc. is privately held and based in the
Boston area. To learn more, please visit www.modivmedia.com.
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Media Contacts:
Michele Deziel
Modiv Media
617-826-3284
mdeziel@modivmedia.com
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