Schedule A Demo | Resources | News | Contact Us
Brands Retailers Shoppers Products Company
 
Leadership Team
Board of Directors
Customers
Partners
Advisors
Investors
News & Highlights
Jobs
Contact Us

Technology boosts Stop & Shop

From The Norwalk Citizen, January 16, 2009

By Mike Pignataro

When some kids stay home from school, they play video games, surf the Internet or watch a favorite TV show.

Others may just go grocery shopping with their parents.

Yes, trips to the super market have suddenly become more interesting to children since Stop & Shop has implemented Scan It!, a hand-held device that allows customers to scan and bag their items as they shop.

The technology, which was introduced to Norwalk's Main Avenue Stop & Shop last month, expedites the grocery-shopping process while making it more fun for kids, too.

"It's like a gun. It's really cool scanning things it's like playing a video game," said James Muldowney, 10, who wasn't feeling well enough to attend Tracey Elementary School on Tuesday, but mustered enough energy to help his mom at the Main Avenue Stop & Shop.

While Muldowney's mother, Jan, enjoys the speed in which she's now able to load up her cart, she feels the technology is perfect for children to gain a better understanding of the shopping process and the cost of items.

"It makes it more interesting for the kids," Jan Muldowney said. "It makes it more interactive for them. They take little bit more of an interest than just walking around when I shop."

Interest from all ages has rapidly increased since Scan It! was initially launched by Modiv Media in June 2007 at a Stop & Shop in Norwood, Mass. Since then, the Motorola device has been placed in approximately 145 other locations.

Full Story: The Norwalk Citizen